HAKI refers to “Hak Kekayaan Intelektual” (Intellectual Property Rights). These rights encompass trademarks (merek), patents (paten), copyrights (hak cipta), industrial designs (desain industri), and trade secrets (rahasia dagang). The Indonesian government, through the Directorate General of Intellectual Property Rights (DGIP), oversees the registration, protection, and enforcement of these rights. Registering a trademark (merek) under the haki system provides legal exclusivity and protection to businesses and individuals, preventing unauthorized use or imitation of their brand identities or innovations. This framework not only encourages creativity and innovation but also supports economic growth by safeguarding intellectual assets and fostering a fair marketplace in Indonesia.